Interview preparation
Practise opening a case, interpreting an exhibit and defending a decision aloud.
Interview practice library
Pick a question, work through the linked exhibit and practise a concise answer. Browse common case formats or explore coaching.
30 results
- The Indore entry decisionMarket entry
Which assumption would you verify before recommending a distributor?
- A distributor for Jaipur?Market entry
What would you say if the distributor insists on exclusivity?
- Buy a finishing line in Surat?Capacity
What if signed volumes are just above the crossover?
- A dedicated route for Nagpur?Capacity
Explain the route recommendation without showing your spreadsheet.
- Can a repair-first appliance brand enter Pune?Market entry
What would make you choose the retailer despite weak warranty visibility?
- Why did a Kanpur footwear line lose margin?Profitability
How would you separate a price problem from a manufacturing problem?
- Recover margin at an Ahmedabad dyehouseProfitability
Defend charging a rush premium to the sales director.
- Find the leak in a Nashik cold storeProfitability
What data would you ask for in the first 15 minutes?
- Diagnose a Salem foundry’s margin declineProfitability
Should the foundry reject low-margin work immediately?
- Raise prices for Bengaluru inventory software?Pricing
Design a price test that sees beyond initial signups.
- Should a coworking operator unbundle meeting rooms?Pricing
How could unbundling improve access and still harm revenue?
- Change membership pricing at a Bhopal gym?Pricing
What evidence would convince you the off-peak tier is incremental?
- Expand a Palakkad rice mill before harvest?Capacity
A mill has spare annual capacity. Why is it turning customers away?
- Automate parcel sorting in Bhiwandi?Capacity
What would you put in the automation acceptance test?
- Increase Thane contact-centre capacity?Capacity
How would you measure whether the overflow provider solves the problem?
- Grow a Siliguri tea brand beyond wholesale?Growth
Why might gift orders overstate subscription demand?
- Choose a growth path for Faridabad fastenersGrowth
How would you defend a narrow product adjacency?
- Grow a Pune equipment maintenance firmGrowth
What risk does an annual service contract shift to the supplier?
Starter exercise
Recommend a channel for Indore to the general manager.
Write your answer or practise it aloud with a 60-second timer. Follow-up: what would you do if the distributor refuses to share reorder data?
Reveal the rubric and exemplar
- Lead with the decision and its conditions.
- Use the after-setup comparison and name the weakest assumption.
- Give a concrete action and a trigger for changing your decision.
“I would negotiate a distributor launch with weekly sell-through reporting. At base demand it yields ₹8.8 lakh after setup versus ₹8 lakh direct. The difference depends on the distributor actually selling 20% more packs. If we cannot verify reorders, I would spend ₹0.75 lakh on a six-week pilot before committing.”
Behavioural practice
Tell a story about a decision you changed after seeing new evidence. Use the situation to set stakes, state your responsibility, explain the action you personally took and describe the result and what you learned.
See a sample structure
“Our team was about to expand a pilot based on signups. I was responsible for forecasting repeat demand. I compared signups with paid usage by cohort and discovered most new registrations came from a one-time promotion. I recommended keeping the pilot in two sites until four weeks of repeat orders were visible. That made our next approval depend on a result the team could measure.”
Replace the sample with your own evidence. Expect a follow-up on the disagreement, your personal contribution and what you would change.