Strategy games
Pick the best analysis for a situation, then see whether a recommendation holds up when sales fall.
Choose the next analysis
A footwear business sold more pairs this month but earned less profit. What should you build first?
Can your recommendation survive a downside?
The Indore entry decision
Direct launch sells 20% fewer packs. Its unit contribution and fixed cost stay the same, and the other option is unchanged. Which option contributes more after fixed costs?
- Direct launch: 1,00,000 packs at ₹16 per unit, less ₹8 lakh in fixed costs.
- Distributor: 1,20,000 packs at ₹10 per unit, less ₹3.2 lakh in fixed costs.