Why do farmers express interest but fail to book?
Study design
Sample growers across landholding size, route distance and booking history. Include people who declined and people who booked but cancelled.
Instrument and data fields
Ask about the last harvest, walk through a specific booking attempt and probe timing, trust and cash constraints. Obtain consent and remove identifiers from notes.
Simulated evidence
In 12 fictional interviews, four describe availability after the harvest window, three report uncertainty about fees and two report weak phone connectivity. Themes can overlap.
Check before drawing a conclusion
Write down the comparison you would make and the unit each row represents. Identify one explanation the study design cannot rule out, then describe how it would affect the decision.
Reveal the worked analysis
Compare accounts against dated booking logs. Prototype a time-slot confirmation call and test completed bookings rather than taking theme counts as population rates.
A purposive sample explores mechanisms. It cannot estimate how common each barrier is across growers.