EMPERIOStrategy & Research Lab
Interview preparation

Does a Jaipur merchant survey justify expansion?

Research & evaluation · 60-second interview drill

Is high purchase intent enough to expand a merchant programme?

Read the case and its exhibit, then answer aloud or use the workspace.

60s
Reveal the exemplar and rubric

Check who was missing from the list, validate with a storefront sample and compare intent with paid take-up.

  1. Answer the question directly and name the decision owner’s objective.
  2. Use one number or observation from the exhibit to support your claim.
  3. State what evidence could reverse your recommendation and what you would do next.

Give yourself one point for each criterion. Repeat the answer with the largest omission fixed.

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