Framework library
Strategy Diamond
How to use it
Define where to compete, how to enter, how to win, in what sequence and why it makes money. Check that the choices reinforce one another.
Worked example
For the snack maker, choose a city segment, a channel, a differentiator, a pilot sequence and a contribution hurdle.
Common pitfall
An attractive arena without a credible vehicle or economic logic is a hypothesis.
- Frame the questionWhat is the decision, who owns it and what is the strongest explanation for the current problem?
- What to deliverWrite one diagnosis, two feasible choices and a piece of evidence that would change the choice.